The most successful brands in the world successfully stick in our memories. 

Many such iconic brands achieve this status by embedding themselves in the lives of their audience. 

Though they do so in different ways, all use a multitude of tools and distinctive brand assets to do this.

These include the logo, the experience, the messaging, the imagery and of course the slogan.

In this article, you’ll discover 133 of the most memorable slogan examples and a step-by-step process to create one for your brand or your client’s.

28 Best Brand Slogan & Tagline Examples (Part 1)

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What Is A Slogan?

So let’s define what a slogan is so we’re all singing the same tune.

A slogan is a memorable and catchy phrase which captures the overarching theme of a marketing campaign. 

Now the last two words in that definition, marketing campaign, are critical.

You see, a slogan is designed to embed key ideas of marketing campaigns into the mind of the audience. 

Often these marketing campaigns are promoting the brands core offer, products or services. 

Slogans are born as a means to make the marketing message memorable and often focus on  

Features 

Advantages 

Emotions 

Unique Difference 

Experience 

Broader Ideas 

Slogan vs Tagline

So how does a slogan differ from a tagline?

Well, while the slogan is a tool for marketing campaign memorability, the tagline is a tool for brand memorability.

Slogans tend to have a shorter lifespan while taglines tend to have a longer one. 

There’s a lot of confusion around the difference between the two and understandably so because successful slogans, often outlive marketing campaigns and become adopted as the overarching brand tagline.

But these are two different tools used for different scenarios. 

As a rule of thumb, slogans make marketing campaigns more memorable, taglines make brands more memorable.