133 Best Brand Slogan Examples (+ How To Create A Memorable One)

The most successful brands in the world successfully stick in our memories. 

Many such iconic brands achieve this status by embedding themselves in the lives of their audience. 
 
Though they do so in different ways, all use a multitude of tools and distinctive brand assets to do this. 
 
These include the logo, the experience, the messaging, the imagery and of course the slogan. 
 
In this article, you’ll discover 133 of the most memorable slogan examples and a step-by-step process to create one for your brand or your client’s. 

 

The most successful brands in the world successfully stick in our memories. 

Many such iconic brands achieve this status by embedding themselves in the lives of their audience. 
 
Though they do so in different ways, all use a multitude of tools and distinctive brand assets to do this. 
 
These include the logo, the experience, the messaging, the imagery and of course the slogan. 
 
In this article, you’ll discover 133 of the most memorable slogan examples and a step-by-step process to create one for your brand or your client’s. 

 

28 Best Brand Slogan & Tagline Examples (Part 1)

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What Is A Slogan?

So let’s define what a slogan is so we’re all singing the same tune.

A slogan is a memorable and catchy phrase which captures the overarching theme of a marketing campaign. 

Now the last two words in that definition, marketing campaign, are critical.

You see, a slogan is designed to embed key ideas of marketing campaigns into the mind of the audience. 

Often these marketing campaigns are promoting the brands core offer, products or services. 

Slogans are born as a means to make the marketing message memorable and often focus on  

Features 

Advantages 

Emotions 

Unique Difference 

Experience 

Broader Ideas 

Slogan vs Tagline

So how does a slogan differ from a tagline?

Well, while the slogan is a tool for marketing campaign memorability, the tagline is a tool for brand memorability.

Slogans tend to have a shorter lifespan while taglines tend to have a longer one. 

There’s a lot of confusion around the difference between the two and understandably so because successful slogans, often outlive marketing campaigns and become adopted as the overarching brand tagline.

But these are two different tools used for different scenarios

As a rule of thumb, slogans make marketing campaigns more memorable, taglines make brands more memorable.  

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What Makes A Great Slogan?

The most successful and most effective slogans in history all share similar characteristics that make them impactful and easy to store to memory for later recall.

1 They’re Concise

Though there are some rare examples of successful extended slogans, for the most part, effective slogans are concise spanning only a few words. 

The longer the slogan, the more difficult it is to remember and the more likely it will be remembered incorrectly or not at all. 

2 They’re Catchy

Some of the most memorable slogans in the world are remembered because they’re catchy. 

How catchy a slogan is relies on the phonetics of the phrase and how the words work together to produce a pleasing sound.

The more pleasing the sound and the easier it is to say, the more likely it will be repeated and more importantly remembered. 

3. They’re Meaningful

A slogan can’t just be a handful of short and catchy words that mean nothing.

The job of the slogan is to be remembered but it needs to be remembered for something.  

An equally important aspect of the job of the slogan is to embed meaning into the mind of the audience. 

The result of this is when they do recall and they do remember, they can align a meaning to the memory helping to shape their perceptions. 

How To Create A Tagline Or Slogan (Agency Process)

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133 Best Brand Slogan Examples

Now we’ve laid the groundwork for the slogan and its role in helping to build a brand, let’s take a look at some of the most memorable slogans from some of the most successful brands in the world 

Accenture – Let There Be Change

Adidas – Impossible is Nothing

Adobe – Better by Adobe

Airbnb – Belong Anywhere

Allianz – We Cover Courage

Allstate – You’re in good hands

Amazon – Irresistible. Delivered.

American Express – Don’t leave home without it

Apple – Think Different

Audi – Advancement Through Technology

Avis – We try harder

AXA – Know You Can

BMW – The Ultimate Driving Machine

Bounty – The Quicker Picker Upper

Budweiser – King of Beers

Burger King – Have it your way

California Milk Board – Got Milk?

Canon – See Impossible

Capital One – What’s in your wallet?

Cartier – Never copy, always create

Caterpillar – Let’s Do The Work

Chanel – Share The Fantasy

Chick-fil-A – Eat Mor Chikin

Cisco – The Network That Works

Citi – Citi Never Sleeps

Coca-Cola – Open Happiness

Colgate – Cleans More Than Just Teeth

Corona – Log Off, Lime In

CoverGirl – Easy, breezy, beautiful…

Danone – Dare To Feel Good

De Beers – Diamonds are forever

Dell – Yours Is Here

DHL – Excellence. Simply Delivered.

Discovery – The World Is Ours

Disney – Where Dreams Come True

Disneyland – The Happiest Place on Earth

Dollar Shave Club – Shave Time. Shave Money.

Dunkin’ – America Runs on Dunkin’

eBay – Buy it. Sell it. Love it.

Electronic Arts – Challenge everything

Energizer – Keep Going And Going

Facebook – It’s Quick & Easy

FedEx – The World On Time

Ford – Go Further

Gatorade – The Sports Fuel Company

General Electric – Imagination at Work

Gillette – The Best Men Can Be

Goldfish – The snack that smiles back

Goldman Sachs – You Can Money 

Hallmark – When you care enough to send the very best

Harley Davidson – All for Freedom. Freedom for All.

Heineken – Open Your World

Hennessy – Never Stop. Never Settle.

Hewlett Packard Enterprise – HP Invent

Honda – The Power Of Dreams

HP – Keep Reinventing

HSBC – Together We Thrive

Huawei – Dreams Inspire Creativity

Hyundai – Better Drives Us

IBM – Think

IKEA – The Wonderful Everyday

IMAX – Think Big

Intel – Intel Inside

J.P. Morgan – Make More of What’s Yours

Jack Daniel’s – Make It Count

John Deere – Nothing runs like a Deere

Johnson & Johnson – For All You Love

Kay Jewelers – Every kiss begins with Kay

KFC – It’s Finger Lickin’ Good

Kia – Movement That Inspires

KitKat – Have a break. Have a KitKat.

L’Oréal – Because You’re Worth It

Land Rover – Above & Beyond

Las Vegas – What happens in Vegas, Stays in Vegas

Lay’s – Betcha can’t eat just one

Levi’s – Quality never goes out of style.

M&Ms – Melts in Your Mouth, Not in Your Hands

MasterCard – Priceless

Maxwell House – Good to the last drop.

Maybelline – Maybe it’s Maybelline.

McDonald’s – I’m Lovin’ It

Meow Mix – Cats Ask for It By Name

Mercedes-Benz – The Best or Nothing

Microsoft – Empowering Us All

MINI – Is It Love?

NESCAFÉ – It All Starts With a NESCAFÉ

Nespresso – What Else?

Nestlé – Good Food, Good Life

Netflix – See What’s NextNike – Just Do It

Nissan – Innovation That Excites

Oracle – Unbreakable

Pampers – Peaceful nights, Playful Days

Panasonic – A Better Life, a Better World

PayPal – Because You Have To

Pepsi – That’s What I Like

Philips – Sense And Simplicity

PlayStation – Play Has No Limits

Pokemon – Gotta catch ’em all!

Porsche – Winning Together

Prada – Be Seen, Be Heard

Red Bull – Red Bull gives you wings

Rice Krispies – Snap! Crackle! Pop!

Ronseal – It Does Exactly What It Says on the Tin.

Salesforce.com – We Bring Companies and Customers Together

Samsung – Do What You Can’t

Shell – Together , Anything Is Possible

Siemens – Ingenuity for Life

Skittles – Taste the rainbow

Sony – Make.Believe

Spotify – Music For Every Mood

Sprite – Obey your thirst

State Farm – Like a good neighbor, State Farm is there.

Subway – Eat Fresh

Taco Bell – Live Mas

Tesco – Every Little Helps

The New York Times – All the News That’s Fit to Print

The U.S. Marine Corps – The Few. The Proud. The Marines

Tiffany & Co. – Beautiful Design Makes A Beautiful Life

Toyota – Let’s Go Places

Uber – Move The Way You Want

United Airlines – Fly the friendly skies

UPS – Moving At The Speed Of Business

Verizon – Can you hear me now?

Visa – Everywhere You Want to Be

Volkswagen – Das Auto

Walmart – Save money. Live better.

Washington Post – Democracy Dies in Darkness

Wendy’s – Where’s the beef?

Wheaties – Breakfast of Champions

2008 Obama presidential campaign – Yes We Can

3M – Science. Applied to Life.

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