We love a good rebrand case study here at Brand Master Academy and we also love cute Chimps.
So this piece pretty much wrote itself.
In this article we take a look at the repositioning and rebrand of Mailchimp.
We highlight the nuts and bolts of altering the trajectory of a much-loved brand, while stepping on as few toes as possible.
If you want inspiration on how to go about executing a rebrand for yourself or a client, then read on.