Rebranding any company is a delicate task especially for brands with a loyal and happy customer base.
Mailchimp’s rebrand however wasn’t driven by a boardroom of C-Suites looking to claim a bigger piece of the pie.
It was driven by a brand culture of innovation and listening to the customer.
Mailchimp has outgrown its “Email Software” niche and just through the desire to better help their customers have expanded their offering in the direction of an “All-in-one marketing platform”.
With strong roots, an unshakable Fun-loving attitude and a fresh now identity, the brand is ready to assume its new position.
What are your thoughts?
Do you like the strategic direction of Mailchimp, its visual identity or its messaging.
I’d love to hear your thoughts in the comments below.