As consumers, we all buy goods and services based on a multitude of factors, including price.
Consciously or subconsciously we decide that a given price is worth paying for a product or service and the transaction takes place.
But most of us don’t realise that often we get charged not based on the value or the product or service but based on who we are and what we’re prepared to pay.
The same business may charge others less for the same solution because of their circumstances or attitudes.
This is the price segmentation strategy in action and in this article you’ll learn why it’s important and how you can use it.