Well, as with business brands, it all starts with knowing who the audience is.
Who is this group of people that this personal brand will help and what exactly do they want or need?
Once you understand these people and what drives them, you then must understand the existing options they have in the market.
A core difference between business brands and personal brands is that the would-be competitors of personal brands may represent exceptional collaboration opportunities.
For personal brands, the network of relationships you build can become one of your most valuable brand assets that can enhance your reputation and open doors.