Become A Personal Brand Strategist in 2021 (Step-By-Step Guide)

Personal branding has been growing in popularity in the last decade and it’s a discipline that’s here to stay.

Individuals are starting businesses and putting their personal identity at the leading edge of the brand.

These soon to be personal brands understand the value of a solid strategy but are on a steep learning curve.

One of the first places they turn to for expertise is a personal brand strategist to help them define the identity that will become their vehicle for success.

There has never been a better time to become a personal brand strategist and this article will show you how in 12 simple steps.

Personal branding has been growing in popularity in the last decade and it’s a discipline that’s here to stay.

Individuals are starting businesses and putting their personal identity at the leading edge of the brand.

These soon to be personal brands understand the value of a solid strategy but are on a steep learning curve.

One of the first places they turn to for expertise is a personal brand strategist to help them define the identity that will become their vehicle for success.

There has never been a better time to become a personal brand strategist and this article will show you how in 12 simple steps.

What Is A Personal Brand Strategist?

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What Is A Personal Brand Strategist?

Before diving into the lives of personal brand strategists, let’s define what brand strategy is and how it differs from personal brand strategy.

Brand Strategy is the plan for how a brand will approach the market given the competitive landscape.

Brand strategy as a discipline born as a way for business brands to define the best way to approach the audience given the market landscape.

As personal brands have become more prominent, their processes have evolved to align with those of the business brand.

So, what’s the difference between brand strategy vs personal brand strategy.

Well, there are some nuances that separates them, but for the most part, the fundamentals are much the same.

Personal Brand Strategy is the plan for how a personal brand will approach the market given the competitive landscape.

What Does A Personal Brand Strategist Do?

Well, if a personal brand strategy defines the strategic approach…

The personal brand strategist is the chief planner of the personal brand strategy who defines who the personal brand is, who it’s for, what it’s difference is and how it will communicate that difference with the intended audience.

In other words, the job of the personal branding strategist is to define

Who the audience is

What the brand offers

Why that’s different

How to resonate with brand messaging

How, Where & When to engage

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Key Responsibilities Of Personal Brand Strategists

There are many tasks within the wheelhouse of the strategist though the overarching role is…

To bring the audience and the personal brand together

When we distill it into its purest form it’s that simple.

The way they achieve it is by helping the client to understand their audience as intimately as possible and to package their offering up in a way that will draw their audience in. 

The strategist must also help their clients to define their brand message and the personality traits they want to lead with.

Qualifications For A Personal Brand Strategist

Personal branding is relatively new in the greater scheme of things so traditional education paths are very limited.

Many of today’s leading personal brand strategists come from a variety of backgrounds from marketing to business consulting to brand design and everywhere in-between.


Regardless of a strategists background, it’s their knowhow and processes that provide them with the capabilities to service their clients at a top level. 

Brand strategists with robust systems have the means to grow and scale their personal brand strategy businesses.

How To Create A Personal Brand Strategy?

Well, as with business brands, it all starts with knowing who the audience is.

Who is this group of people that this personal brand will help and what exactly do they want or need?


Once you understand these people and what drives them, you then must understand the existing options they have in the market.

A core difference between business brands and personal brands is that the would-be competitors of personal brands may represent exceptional collaboration opportunities.


For personal brands, the network of relationships you build can become one of your most valuable brand assets that can enhance your reputation and open doors.

Personal Brand Strategist vs Personal Brand Consultant

The terms brand strategist and brand consultant are often used interchangeably not just in the business branding space, but the personal branding space also.

Brand Strategist Definition

A Brand Strategist is a person skilled in the planning of how a brand will approach the market given the competitive landscape.

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Brand Consultant Definition

A Brand Consultant is a person who provides expert advice on a brand’s approach to the market given the competitive landscape.

In reality, a consultant providing expert advice, may provide advice around any number of branding problems without developing a complete plan to approach the market.

Likewise, a consultant may provide both comprehensive planning advice as well as bespoke consultancy solutions.

In other words, a brand consultant can provide the same services as a brand strategist, with the ability to splinter services into less comprehensive itemized advice.

What Is A Personal Branding Coach?