Multibranding is a strategy used by brands to appeal to different market segments or categories.

It’s not something that you hear about often, but with the right approach, it can be hugely beneficial for your brand.

In this article, we will explore multibranding and how it can help you grow your business!

How To Use A Multibranding Strategy
(With Top Brand Examples)

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What Is A Multibranding Strategy?

Multibranding or flanker branding, as it’s also known as a strategy used by established brands.

When an established brand within a specific category introduces another brand into that same category, they use the multi branding strategy to do that.

Multibranding is often used by brands that want to appeal to different market segments or categories.

Why Use A Multi Brand Strategy?