Multibranding is a strategy used by brands to appeal to different market segments or categories.

It’s not something that you hear about often, but with the right approach, it can be hugely beneficial for your brand.

In this article, we will explore multibranding and how it can help you grow your business!

How To Use A Multibranding Strategy
(With Top Brand Examples)

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What Is A Multibranding Strategy?

Multibranding or flanker branding, as it’s also known as a strategy used by established brands.

When an established brand within a specific category introduces another brand into that same category, they use the multi branding strategy to do that.

Multibranding is often used by brands that want to appeal to different market segments or categories.

Why Use A Multi Brand Strategy?

Well, there are only a certain amount of customers that you can serve within that category because there will be segments of the market that won’t want what your brand has. So this strategy is all about. Increasing market share on appealing to more specific audiences.

A multibranding strategy can be hugely beneficial for your brand. With the right approach, you can increase market share by appealing to more specific audiences while still satisfying what some of those customers want with a different product or service from one of your other brands.

Multibrand marketing involves creating separate but related products so that they appeal to different target groups. Theoretically, a single company could own both Coca-Cola and Pespi. Though they sell the essentially the same product they appeal to different segments. 

This hypothetical parent company would have a significantly larger market share by having two competing brands in the market rather than one.