The sheer volume of roles required gives you an indication of the depth of the challenge.
Brand-building often requires the skill sets of a brand strategist, designer, copywriter, video editor, developer, media buyer, analytics specialist, SEO specialist and of course a marketing strategist.
The latter is often described as “a specialist who implements the marketing strategy” but that’s not exactly helpful is it?
So let’s unpack what a marketing strategist is and the marketing strategy tasks they fulfill, so we can understand their role in building brands.
Put more simply, it’s the plan detailing how you will convince people to buy your stuff.
A value proposition should be a vital element of any marketing strategy. A value proposition is a clear statement detailing why a customer should buy your product or service.
A good strategy is based on considerable market research of your target demographic.
The core elements of a marketing strategy go back to any rudimentary marketing class you took during business studies at school; it’s all about establishing the 4 Ps – product, price, place, and promotion.
Therefore, a marketing strategist’s job includes a whole host of duties and responsibilities that establish marketing goals to direct marketing campaigns, ultimately intending to achieve business goals.