What is a Marketing Strategist?
Building a brand is not for the faint of heart.
The sheer volume of roles required gives you an indication of the depth of the challenge.
Brand-building often requires the skill sets of a brand strategist, designer, copywriter, video editor, developer, media buyer, analytics specialist, SEO specialist and of course a marketing strategist.
The latter is often described as “a specialist who implements the marketing strategy” but that’s not exactly helpful is it?
So let’s unpack what a marketing strategist is and the marketing strategy tasks they fulfill, so we can understand their role in building brands.


Building a brand is not for the faint of heart.
The sheer volume of roles required gives you an indication of the depth of the challenge.
Brand-building often requires the skill sets of a brand strategist, designer, copywriter, video editor, developer, media buyer, analytics specialist, SEO specialist and of course a marketing strategist.
The latter is often described as “a specialist who implements the marketing strategy” but that’s not exactly helpful is it?
So let’s unpack what a marketing strategist is and the marketing strategy tasks they fulfill, so we can understand their role in building brands.