What We Want
SEO Content: Well-crafted, optimised articles, targeting a specific keyword, designed and written to rank. (Articles written from SEO Software preferred – Clearscope even better).
Acceptable length: 1,500 words minimum
Punchy intro: ~150 words. Introduce your topic and then tell the reader what the post will cover.
Friendly tone: conversational expert, not corporate know-it-all!
High quality: original, insightful, actionable, organized, and accurate.
Skimmable: headings, subheadings, short paragraphs, bullets, pull quotes etc.
Images: screenshots, illustrations, graphs, charts, images. Images need to be cited via “Image source” anchor text under each image. Don’t get too hung up on images. We may replace some.
Backlinks: no more than 3 per post
Punchy bio: 1-3 sentences, can include 1 link to your website or social account.
What We Don’t Want
(Avoid all of these if you want to be published)
Surface content that shows a lack of in-depth knowledge on a topic.
Fluff & Filler Content: Unnecessary words not saying much
Promotional content. We’re here to inform, not sell.
Previously published or sponsored content.