Michael Johnson an author of one of the best branding books out there which is Branding in five and a half steps.
He created the agency Johnson banks way back in 1992, after learning his trade in brand consultancy, design and art direction, all over the world from London to Tokyo, to Sydney and beyond now,
Michael is also a lecturer in universities across the UK, a regular speaker at the world’s leading design and branding conferences while the independent selected them as one of the 10, most notable British designers.
In this article, Michael Johnson shares his experience on how Johnson banks progressed to offering strategy alongside design, the most effective exercises to perform with clients and how workshop collaboration and branding is a unified approach.
So, if you want to learn from one of the most notable designers in the UK about how to run a successful strategy and creative agency, then stick around for this article