Path To Mastery Programs
Discover all our programs designed to take you from brand foundations to advanced strategy. Purchase select programs or get access to everything with BMA All Access Pass.
Strategy Fundamentals
Build a strong foundation for brand strategy with essential concepts like brand auditing, strategy principles, and techniques to sell strategy services. Set the stage for every future move in brand development.
Introduction to Brand Strategy
Get a clear introduction to brand strategy. Discover foundational principles, understand its purpose, and see how strategic thinking drives impactful brand development.
Brand Strategy Fundamentals
Master the core concepts and frameworks that power every successful brand strategy. Gain a deeper understanding of the principles that create clarity and purpose in brand building.
Sell Strategy Masterclass
Learn how to sell brand strategy services with confidence. Master techniques to communicate value, address objections, and position yourself as a trusted advisor to clients.
Strategy Impact
Discover the forces that shape brand perception. Master concepts like brand psychology, DNA, and core drivers to influence how people think, feel, and act toward a brand.
Brand Psychology
Explore the psychological principles behind branding. Learn how behavior, perception, and emotion drive brand loyalty, and use these insights to shape powerful brand strategies.
Brand DNA
Define the DNA of a brand by uncovering its unique core essence. Pinpoint the elements that give a brand its distinct personality and value in the market.
Strategy Development
Bridge the gap between theory and action. Craft brand positioning, define brand personality, develop messaging, and master storytelling to create brands that stand out and stick.
Brand Positioning (1-3)
Position your brand clearly in the minds of customers. Develop positioning that separates you from competitors and builds lasting brand equity.
Brand Personality & Voice
Bring your brand to life by defining its personality and tone of voice. Create a relatable, authentic character that builds deeper customer connections.
Brand Messaging Framework
Develop a messaging framework that aligns with strategy, connects emotionally, and drives engagement. Apply it across marketing channels for consistency and impact.
Brand Storytelling Framework
Use the power of storytelling to build emotional connections. This program offers a step-by-step approach to crafting compelling brand narratives.
Brand Naming & Tagline
Learn to create memorable brand names and impactful taglines that stand out. Build names that stick and taglines that instantly convey brand essence.
Visual Identity
Design a distinctive visual identity, from logos to color palettes, that aligns with your brand strategy. Build a cohesive and visually appealing brand presence.
Workshop Facilitation
Lead with confidence. Plan, facilitate, and deliver brand workshops that inspire clients, generate clarity, and create strategic breakthroughs.
Workshops #1 - Fundamentals
Master the core skills of workshop facilitation, from planning and preparation to setting up an engaging environment for collaboration.
Workshops #2 - Facilitation
Take facilitation to the next level. Learn techniques for guiding discussions, encouraging collaboration, and capturing key insights during workshops.
Workshops #3 - Workshop Deliverables
Learn how to turn workshop outcomes into actionable deliverables. Master the process of summarizing findings and delivering strategic outputs.
Live Client Workshop
Gain real-world experience by participating in a live workshop. Practice facilitation skills and receive feedback to improve your delivery.
Brand Consulting
Master brand consulting and facilitation. Lead brands with clarity, drive strategic outcomes, and unlock new revenue opportunities.
Brand Consulting Accelerator
Develop advanced consulting skills to engage clients, build trust, and deliver high-value brand strategy services.
Agency Model Framework
Discover a proven framework for running a brand strategy agency. Learn best practices for client management, service optimization, and business scaling.
Brand Strategy Matrix
Use a strategic matrix to map out complex brand structures, position brands clearly, and simplify multi-dimensional strategies for better execution.
Trophy Client Sales Funnel
Learn how to attract, nurture, and secure high-value clients that elevate your brand consulting business. Master proven techniques to create a strategic funnel that drives interest, builds trust, and converts top-tier prospects into long-term clients.
Advanced Strategy
Push strategy to the next level. Master brand architecture, marketing strategy, and employer branding to tackle high-level brand challenges.
Bundles
This bundle is designed for brand builders aiming to become effective brand strategists and workshop facilitators, providing comprehensive systems, frameworks, and tools for professional brand strategy development and client collaboration.
Brand Master Secrets
The only program you need to become an In-Demand Brand Strategist and attract High-Paying Clients who are looking for more than just a logo
Brand Master Workshops
The only program you need to run effective brand strategy workshops with your clients to develop strategies and brands they understand, feel connected to and believe in.
Tools & Packs
Brand Master Academy provides a variety of tools and packs designed to streamline brand strategy development. These resources are crafted to save time, boost efficiency, and deliver professional-grade results for brand strategists.
The Strategy Contract Pack
Provide Clarity, Transparency And Protection For You And Your Clients With Industry Standard Legal Contracts
Strategy Delivery Pack
Deliver your brand strategy in an easy-to-digest format your clients will love you for.
Workshop Facilitation Pack
Complete with ready-to-run exercises, section introduction slides, quotes, real brand strategy examples, and more, this facilitation deck will help you to run Brand Strategy Workshops like a Pro.
Brand Master Playbook
Messaging Framework Pack
Complete with a comprehensive breakdown of the strategic communication foundation, a visual guide and interactive workbooks, the Messaging Framework Pack is the definitive tool for creating Pro level brand messaging.
Brand Master Toolbox
To build strategic brands you need systems. To execute systems you need tools and templates. This is the biggest arsenal of strategic brand-building tools you’ll find ANYWHERE.
Brand Workshop Toolbox
To run effective workshops you need structure and processes. To execute on these processes you need tools and templates and when it comes to value, this toolbox over-delivers.
Brand Vault
To run effective workshops you need structure and processes. To execute on these processes you need tools and templates and when it comes to value, this toolbox over-delivers.
Accelerator Replays
This program offers the confidence and experience you need as you build your brand.
Brand Master Bootcamp
This immersive 12-week Brand Strategy Coaching Program offers the confidence and experience you need as you build your brand with Stephen Houraghan and a cohort of peers.
Brand Consulting Accelerator
This accelerator focuses on client engagement, trust-building, and delivering high-value advice.
All Of This And More
The All Access Pass gives you access to all of these programs, but that’s not all. This all-in-one pass includes group learning accelerators, assessments, certification, engaged community, market research, strategy case studies, live Q&A’s and specialist guests all in one central hub.