Endorsed branding is a brand architecture structure (or strategy), consisting of distinctly different product or service brands that are positioned individually from its parent brand (also known as an endorser brand).
Although these sub-brands are obviously distinctly different, they each retain an association with the endorser parent brand through visual reference (i.e. the parent brand mark).
This architecture strategy leverages the brand equity and reputation of the parent brand while enjoying independent positioning, visual identity, personality and messaging.
In other words, an endorsed brand has the best of both worlds.