Endorsed brands or endorsed branding is a term that has evolved with the field itself.
Branding, as a discipline, aims to make the meaning of organisations easy to understand and endorsed branding is a strategy that can achieve that goal.
As organisations evolve and their portfolios of brands grow, flexible structures are required to keep things simple. This is the function of brand architecture in which multiple strategies can be found.
In this article, you’ll learn what endorsed brands are and how they can be used within effective brand architecture.