If you’ve ever had an experience with a brand employee that felt so on-brand that they could have personified it… that was employee branding in action.
Building a strong brand today is not surface level work involving logos, fonts and colour palettes.
It even goes beyond the brand strategy techniques of positioning, messaging and storytelling.
To build a brand that is truly aligned, it needs consistency and coherency from top to bottom from inside to out.
Employee branding is a critical cog in the brand machine.
In this article you’ll learn what employee branding is and how to create an employee branding process for your business or your clients.