It can be difficult to pin down a digital strategist’s job description.
Speak with a recruiter about digital strategy, and you’ll find a mix of job descriptions that sound much like variations on account executives, social media managers, web analytics managers, media planners, marketing strategists, or a combination of these marketing roles.
This outlines the unfortunate truth that jobs in Marketing can be challenging to unpack.
This handy guide will explore the intricacies of a digital strategist’s job and how it relates to other marketing roles.
Hopefully, by the end, you’ll be able to differentiate between digital strategists, marketing strategists, and brand strategists to better offer these services.
But first, a word or two on digital marketing.