We begin to develop an emotional connection to colors from our early childhood. This goes far beyond a simple expression of likes and dislikes – different colors affect us differently.
The right color can make us feel calm, happy and vibrant – the wrong color can evoke feelings of fear, danger, or oppression.
This notion of the psychology of colors makes choosing your brand colors all the more important. It is essential to consider color meanings before committing to your brand’s color scheme.
Want to understand the impact of color psychology in branding?
In this guide, we’ll take a closer look at color associations and their relation to your brand identity, with reference to some examples along the way.