How To Use Color Psychology In Branding And Marketing Strategy

We begin to develop an emotional connection to colors from our early childhood. This goes far beyond a simple expression of likes and dislikes – different colors affect us differently.

The right color can make us feel calm, happy and vibrant – the wrong color can evoke feelings of fear, danger, or oppression.

This notion of the psychology of colors makes choosing your brand colors all the more important. It is essential to consider color meanings before committing to your brand’s color scheme.

Want to understand the impact of color psychology in branding?

In this guide, we’ll take a closer look at color associations and their relation to your brand identity, with reference to some examples along the way.

How-To-Use-Color-Psychology-In-Branding-And-Marketing-Strategy 1

We begin to develop an emotional connection to colors from our early childhood. This goes far beyond a simple expression of likes and dislikes – different colors affect us differently.

The right color can make us feel calm, happy and vibrant – the wrong color can evoke feelings of fear, danger, or oppression.

This notion of the psychology of colors makes choosing your brand colors all the more important. It is essential to consider color meanings before committing to your brand’s color scheme.

Want to understand the impact of color psychology in branding?

In this guide, we’ll take a closer look at color associations and their relation to your brand identity, with reference to some examples along the way.

Contents Show Contents

Brand Color Psychology: An Overview

Human behavior is often dictated by how we’re feeling at any given moment.

Therefore, purchasing decisions are often emotional choices.

What we choose to buy – and who we buy it from – often depends on how we emotionally perceive a brand.

So, it follows that if colors affect our emotions, then

choosing the right color combination for your brand is one more marketing tool you can use to attract your ideal customer.

Color connotations vary depending on context and have different meanings to different demographics and individuals.

However, color theory borne from numerous color psychology studies means we can outline some general understandings.

Note:

That there are different shades, tints, and tones within each color, with their place on the color wheel (more on that later). That means that there is scope for a whole range of associated emotions within the category’ red’.

Let’s take a look at each color to give you a better idea.