What Is A Broad Differentiation Strategy (5 Best Examples)
Pulling a customer base that continually sends revenue through the roof is not an easy feat, especially in highly competitive markets.
Companies grossing billions of US dollars in revenue use some kind of strategic positioning and differentiation to make their products or services appeal to a broad spectrum of audiences.
A common strategy applied by companies seeking to attract a large customer base is the broad differentiation strategy.
We’ll consider this strategy in detail, and also show how companies are utilizing it to achieve a competitive edge.


Pulling a customer base that continually sends revenue through the roof is not an easy feat, especially in highly competitive markets.
Companies grossing billions of US dollars in revenue use some kind of strategic positioning and differentiation to make their products or services appeal to a broad spectrum of audiences.
A common strategy applied by companies seeking to attract a large customer base is the broad differentiation strategy.
We’ll consider this strategy in detail, and also show how companies are utilizing it to achieve a competitive edge.