So many businesses fall into the “easy road branding trap”.
Get yourself a well-designed logo & visual identity. Get your website up, run traffic to your product and you’re in business.
It’s a trap because this isn’t branding.
Developing visual brand assets can be categorised as “branding”, though it’s only a very small slice of a much bigger pie.
Branding is about making a business the most appealing choice the intended audience to ultimately influence their buying decisions.
To do this affectively you need a guiding compass, so in this article I’m going to show you 16 of the most critical branding principles to live by.