15 Branding Principles (For A Powerful Strategy)

So many businesses fall into the “easy road branding trap”. 

Get yourself a well-designed logo & visual identity. Get your website up, run traffic to your product and you’re in business. 

It’s a trap because this isn’t branding. 
 
Developing visual brand assets can be categorised as “branding”, though it’s only a very small slice of a much bigger pie. 

Branding is about making a business the most appealing choice the intended audience to ultimately influence their buying decisions. 
 
To do this affectively you need a guiding compass, so in this article I’m going to show you 16 of the most critical branding principles to live by. 

So many businesses fall into the “easy road branding trap”. 

Get yourself a well-designed logo & visual identity. Get your website up, run traffic to your product and you’re in business. 

It’s a trap because this isn’t branding. 
 
Developing visual brand assets can be categorised as “branding”, though it’s only a very small slice of a much bigger pie. 

Branding is about making a business the most appealing choice the intended audience to ultimately influence their buying decisions. 
 
To do this affectively you need a guiding compass, so in this article I’m going to show you 16 of the most critical branding principles to live by. 

15 Branding Principles For Brand Strategists

[Video Breakdown] 

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