So you’re building a brand with your client and you want to involve them in the process.
Although you could just shoot them a questionnaire with a handful of questions and then get to work, that doesn’t really offer much involvement at all.
So, how can you involve them enough to make them feel part of the process while gathering what you need to build a solid brand strategy?
The answer is brand strategy workshops.
In this article, you’ll learn what brand strategy workshops are, how to run them, and pro techniques to use to ensure it’s a success.