Well as any creative will tell you, some clients (Most Clients) like to make changes. Some like to make lots of changes.
Changes to the brief
Changes to the identity
Changes to the website
Changes to the copy
Changes to the name
Whatever the deliverable is, there tends to be changes.
Some put this down to difficult clients but in reality, these changes, more often than not, come from a lack of clarity and involvement in the process.
Through a brand strategy workshop, the client gets that involvement and clarity while the strategist gets the opportunity for more detailed in considered input from the client.
The end result is output born from collaboration that the client feels connected to.