A brand philosophy is not something that’s commonly placed on a website or within a brand’s collateral as many of the other traditional brand element statements cover much of the brand’s philosophy.
That said, a well-developed philosophy can become a powerful internal tool that the brand representatives can come together on and get behind.
If you develop every suggested brand statement, you won’t have a shortage of statements your brand can use as a mantra.
Unique Selling Proposition
In theory, any one of these statements could represent the brand’s war cry, however, the brand philosophy uncovers a little more.
When a brand is clear on exactly what “our way” is, it takes on a sense of pride.