What Is Brand Philosophy?

[+How To Find Yours]

Brand philosophy is not a term you come across often.

You’ve heard of brand purpose, brand values and brand promise no doubt.

Each of these terms have thousands of articles written about them and are part of the usual suspects when it comes to brand strategy elements.

But brand philosophy?

What’s it all about and why is it important?

That’s what you’re about to learn in this article.

brand philosophy header
brand philosophy header

Brand philosophy is not a term you come across often.

You’ve heard of brand purpose, brand values and brand promise no doubt.

Each of these terms have thousands of articles written about them and are part of the usual suspects when it comes to brand strategy elements.

But brand philosophy?

What’s it all about and why is it important?

That’s what you’re about to learn in this article.

What Is A Brand Philosophy?

brand philosophy clay

The most iconic and most loved brands in the world all share a common characteristic.

They’re all abundantly clear “who they are” and are obsessive in shaping their audience’s perception so they are seen and experienced in that light.

These characteristics point to self-assured brands that have a clear understanding of the role they play in the lives of their audience and why they play that role in that way.

This understanding of self all plays a role in a brand’s philosophy, which can be described in the following way.

Brand Philosophy Definition