Let’s face it… graphic designers are not thin on the ground today.

They’re pretty much everywhere and it’s not difficult to find somebody who’ll put together a logo for you.

You might find a senior designer and pay decent money and get a beautifully crafted logo.

You might go with a junior designer who may or may not do a decent job for you.

Or you might even go with some 17-year-old with a cracked version of Photoshop who will put together a logo if you don’t really care what it looks like.

The Significant Role Of The Brand Identity

Now the reality is this isn’t really branding, this is not what branding is.

It’s not just about going out and getting a logo. 

The logo is only a very small part of the overall brand. 

In fact, the logo is only a very small part of the brand identity system within the brand identity system. You have multiple elements, all working together within an ecosystem. 

If you know what those elements are, you’re able to design those elements with some thinking involved, then you can design a brand identity system that will work towards influencing the mind of the audience.

Brand Identity Is Part Of The Brand Experience

Now the role of the brand identity system is to appeal visually and quickly assign meaning to the audience about what the brand is all about.

Visual appeal is at every single touchpoint throughout the brand. It’s part of…

The Website

Business Cards

Shop Front

Shop Design

Interior design

Collateral

Brochures

User Experience

Any kind of interaction that anyone might have visually with the brand….

If they can see and experience that brand visually that’s part of the identity system.

The identity system is part of the overall brand experience, which looks to influence and shape the mind of the audience about what the brand actually means.