On a basic level, a session is just a fancy word for meeting; therefore a discovery session is simply a meeting between the key players.
Building a brand has very little to do with logos, fonts and colours, and everything to do with strategically bringing a business and the group of people it aims to serve, together.
A discovery session lays bare the critical information about the business, the group of people its attempting to appeal to and the environment where this new relationship with blossom.
In essence, this session provides the initial ingredients for the foundation of the brand to be built.
A brand discovery session is a meeting between the business leaders and brand builders to uncover the critical information required to build a strategic brand.