The Brand Discovery Session Formula
[The Brand Strategy Groundwork]
Before you build a brand, you need to understand the conditions within that brand will live and that is the function of the Brand Strategy Session.
If you were to sit in a dentists chair and he began revving his drill like a Honda 50 before even looking inside your mouth, you’d be out of that chair quicker than he could say “open wide”.
Off the shelf solutions work for many industries, but for others an understanding of the problem is paramount for a positive solution.
When it comes to branding, that understanding is achieved through an effective discovery session and in this article you’ll learn all you need to know about how to run one.
Before you build a brand, you need to understand the conditions within that brand will live and that is the function of the Brand Strategy Session.
If you were to sit in a dentists chair and he began revving his drill like a Honda 50 before even looking inside your mouth, you’d be out of that chair quicker than he could say “open wide”.
Off the shelf solutions work for many industries, but for others an understanding of the problem is paramount for a positive solution.
When it comes to branding, that understanding is achieved through an effective discovery session and in this article you’ll learn all you need to know about how to run one.
What Is A Brand Discovery Session?
On a basic level, a session is just a fancy word for meeting; therefore a discovery session is simply a meeting between the key players.
Building a brand has very little to do with logos, fonts and colours, and everything to do with strategically bringing a business and the group of people it aims to serve, together.
A discovery session lays bare the critical information about the business, the group of people its attempting to appeal to and the environment where this new relationship with blossom.
In essence, this session provides the initial ingredients for the foundation of the brand to be built.
Brand Discovery Session Definition
A brand discovery session is a meeting between the business leaders and brand builders to uncover the critical information required to