The discovery session is a critical phase of the entire brand building process as it provides the ground word on which the brand is build.
An inaccurate, incomplete or ineffective discovery session can result in critical missed opportunities or a misaligned brand.
Before you sit down with your prospects, make sure you have a clear end goal in mind from your session and processes to ensure its outcome.
Now over to you…
Have you held discovery sessions in the past or are you approaching them for the first time?
Will you take all or part of the above techniques into your brand development processes or do you have any challenges around the discovery session?
Let me know in the comments. I’d love to hear from you.