The Brand Discovery Session Formula
[The Brand Strategy Groundwork]
Before you build a brand, you need to understand the conditions within that brand will live and that is the function of the Brand Strategy Session.
If you were to sit in a dentists chair and he began revving his drill like a Honda 50 before even looking inside your mouth, you’d be out of that chair quicker than he could say “open wide”.
Off the shelf solutions work for many industries, but for others an understanding of the problem is paramount for a positive solution.
When it comes to branding, that understanding is achieved through an effective discovery session and in this article you’ll learn all you need to know about how to run one.


Before you build a brand, you need to understand the conditions within that brand will live and that is the function of the Brand Strategy Session.
If you were to sit in a dentists chair and he began revving his drill like a Honda 50 before even looking inside your mouth, you’d be out of that chair quicker than he could say “open wide”.
Off the shelf solutions work for many industries, but for others an understanding of the problem is paramount for a positive solution.
When it comes to branding, that understanding is achieved through an effective discovery session and in this article you’ll learn all you need to know about how to run one.