Brand Case Study
[Southwest Airlines]
Few brands ever achieve Cult Status, and no brand in the airline industry can boast a cult following quite like Southwest Airlines.
From a small interstate airline operating out of Dallas Texas where the brand was born back in 1967, Southwest now services over 100 destinations across North America and The Caribbean.
A story of hot pants, whisky, peanuts, caring and some light-hearted humour, this article breaks down the Southwest Airlines Brand in this case study.
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Few brands ever achieve Cult Status, and no brand in the airline industry can boast a cult following quite like Southwest Airlines.
From a small interstate airline operating out of Dallas Texas where the brand was born back in 1967, Southwest now services over 100 destinations across North America and The Caribbean.
A story of hot pants, whisky, peanuts, caring and some light-hearted humour, this article breaks down the Southwest Airlines Brand in this case study.