Brands are quite fascinating entitles (in my nerdy and obsessive opinion).
On one hand, they’re a collection of distinctive assets and expressions designed to be memorable.
On the other hand, they’re a collection of meanings that come together in the mind of the audience to form a perception.
Are they assets and expressions or meaning and perceptions?
The answer is they’re both. You see, the assets and expressions manifest into meanings and perceptions through something called associations.
In this article, you’ll learn what brand associations are and how they assist in the development of brand reputation.