The term brand activation has been growing in popularity in recent years, but what is it and how can you apply it?
Well, as people, our lives are made up of a series of experiences.
Some experiences are forgettable while others are memorable.
Memorable experiences form long-lasting memories which are usually linked to strong emotions such as joy, happiness, surprise and excitement.
Brand activation aims to bring a brand to life through engaging through memorable experiences, imprinting long-lasting and emotional memories with the audience.