Up to 65% 0ff
Brand Master Bootcamp (Replay)

(Replay offer by popular demand)

Transform Your Brand Strategy Skills With Group Coaching 

(In Just 12 Weeks)

This immersive 12-week Brand Strategy Coaching Program offers the confidence and experience you need as you build your brand with Stephen Houraghan and a cohort of peers. 

Wow... My brand strategy knowledge has absolutely sky-rocketed. I have had so much value and confidence from the bootcamp, but in particular the live sessions have completely up-levelled it for me. Thank you so much!

Fay H.

Brand Strategist 

This has exceeded my expectations on both value and clarity. Of all the different things I have done to transition myself into this field, you have given me more clarity and direction than all of it by far.

Scott K.

Brand Strategist 

Tired of trying to unravel the brand strategy process without anyone to guide you? 

Fed up of lacking clarity and confidence and feeling like a brand strategy fraud?

Time to get the experience and confidence you need to take your game to the next level. 

Tired Of Trying To Unravel Brand Strategy Alone?

You've consumed content, taken courses, and tried to add "brand strategy" to your skills.

But the puzzle remains unclear, unsolved, and overwhelming.

It's time to lift the fog.

Fed Up Of Feeling Like A
Strategy Fraud?

Positioning yourself as a “Brand Strategist” feels daunting without real-world, big brand experience. 

How well you're able to help clients to define their brand is not dependant on a star-studded portfolio.

Time To Get The Experience And Confidence You Need

What Is The Brand Master Bootcamp?

This 12-week immersive program guides you through the brand strategy process, one week at a time.

The Bootcamp environment is developed to support you through the process, step-by-step, to build a brand strategy your clients will pay a premium for.

Hands-On Guidance, Feedback And Support

Gaining brand strategy skills in a supportive environment is crucial and overcoming challenges fosters essential confidence.

This Bootcamp offers the tools, hands-on experience, and mentorship to empower you as a strategist.

Deliver A Brand Service
Worth Premium Fees

Theory and steps are worthless unless you put them into action and bank the experience.

Hundreds of our students are charging tens of thousands for the end product you’ll develop throughout this Bootcamp.

Stop Guessing. Use A Tried And Tested Method

Leverage The Brand Master Secrets Framework Trusted By Thousands Of Pro Strategists

Follow the entire Brand Master Secrets Framework step-by-step, with video lessons, examples, case studies, community support, and coaching to ensure you follow the processes from beginning to end.

“When I was ready to invest in serious training, I knew Stephen was the guy. All I can say is WOW! It’s so much better than I even expected. Everything is light years more than I’ve learned after being in the industry for 10+ years. Best investment ever!”

Kelly Mozatta – Founder of KAM Design Studio

“I’m so grateful for BMS. You’re severely undercharging for this amazing course. Truly everything a brand strategist needs. I tripled my prices and hit the highest month and my clients quadrupled their revenue too, all thanks to BMS!!!”

XINDI – CEO Founder of By Xindi


Weekly Bootcamp Format

Weekly Learning

Every week, on-demand lessons for the upcoming module are released including videos, tools, case studies and more.

& Execution

Apply your learning as you follow along with process videos, playbook steps, and assignment details to execute.

Accountability & Community

Catch up with your accountability partner and lean into the online community to keep you on track.

Group Coaching Sessions

Assemble for your weekly coaching sessions to get guidance and feedback on your progress, share challenges and learn new techniques.

This comprehensive 12-week Bootcamp will guide you through the entire process of building a successful brand strategy from start to finish amongst a group of your peers who are all on the same journey.

Bootcamp Journey

WK 01

Brand Strategy

Discover the psychology and structure behind brand strategy to show up as the best strategist and consultant you can be.

WK 02

The Brand

Develop the internal brand compass that shapes what you believe, where you’re going and what your brand is committed to.

WK 03

Audience &
Competitor Research

Uncover your target market, bring them to life and analyse your competitors who are already serving them.

WK 04


Find gaps and opportunities left by your competitors and develop a difference that will act as your competitive edge.

WK 05

Pyschology And Neuroscience

Discover the science behind brand strategy and learn how to leverage psychology to build brands and persuade clients

WK 06

Brand Archetypes
And Personality

Develop a tangible personality using archetypes and bring it to life so your brand feels like a tangible human entity.

WK 07

Brand Messaging

Craft a brand messaging framework of key messages that will act as a coms guide and shape your brand image.

WK 08

Brand Storytelling Framework

Develop a storytelling framework of micro stories with a structure used by best-selling authors and Oscar winning film makers

WK 09

Brand Naming,
Tagline And Hooks

Craft a strategic brand name and tagline to encapsulate your brand position and engaging hooks to draw your audience in.

WK 10

Visual Identity

Bring your brand to life visually, using your strategy as the basis for creative direction and visual identity design.

WK 11

Brand Guidelines Development

Distil and document your brand strategy to develop a Brand Master Guide as a rule book and directive for all brand communication.

WK 12

Brand Strategy

Deliver your final Brand Master Guide by submitting for evaluation with guidance and feedback from your coach.






24 (12 x 2) Weekly Live Session Recordings

Bootcamp Assignments

Strategy professional


Everything In Essentials

+ Weekly Curriculum Lessons (120+ Lessons)

+ Brand Master Playbook

+ Brand Master Toolbox



Everything in Professional

+ Strategy Contract Pack

+ Sell Strategy Master Class

+ 30 Min Coaching Session (w/ Stephen H.)



12 Weekly Live Session Recordings

Bootcamp Assignments

Strategy professional


Everything In Essentials

+ Weekly Curriculum Lessons (120+ Lessons)

+ Brand Master Playbook

+ Brand Master Toolbox



Everything in Professional

+ Strategy Contract Pack

+ Sell Strategy Master Class

+ 30 Min Coaching Session (w/ Stephen H.)


Why are there 24 live sessions in 12 weeks?

Every week there's a live early session and a live late session with different participants. Each session is available giving you insights from different personalities, challenges and brands.

How involved is Stephen?

I’m all in. I have personally written and created all of the lessons, videos and assignments. I’ll chair each weekly group coaching session and I’ll be heavily engaged in the community group discussions, answering personal challenges and offering guidance.

Are coaching sessions recorded and can I re-watch them?

Yes, all coaching sessions are recorded and later uploaded to the module dashboard for you to rewatch. This is especially helpful to review specific answers to specific challenges you or someone else had.

Do I need brand strategy experience to enrol in the bootcamp?

Knowledge of brand strategy is advantageous by not a prerequisite. 

The lessons will provide you with the fundamental knowledge, knowhow and process steps and ultimately the experience to develop a brand strategy from scratch

I have some brand strategy experience. Is this still for me? 

The BM Bootcamp is for anyone who wants to learn or upgrade their knowledge, systems, processes and steps to develop an effective brand strategy.  

If you feel you need to fill in gaps, expand your process steps, gain more experience and confidence developing brand strategies then this bootcamp is for you.

Does this program use a specific strategy framework?

Yes. It follows the Brand Master Academy proprietary framework found in Brand Master Secrets.

What type of clients will benefit from my brand strategy service?

In short… All of them.

Any client who has goals to make a success of their business, are prepared to invest to achieve their goals but are unsure or unclear on how to go about building their brand, likely needs a brand strategist to help them. The business revenue and/or budget is important, but equally important is their desire to do things well.

How much time do I need to invest each week?

4-5 hours per week at a minimum.

Each module contains video lessons which run between 1-3 hours per module.

Assignments can take anywhere from 1-4 hours

Accountability calls may go from 20mins -1hour

Group Coaching Session can go for 1.5 – 2 Hours.

Some weeks are more labour intensive than others and two of the 12 weeks have no assignments due.

*This is a rough guide. How many hours you invest in your brand is entirely up to you.

What if I’m not a designer, is this program still for me?

Yes. Although many of our students come from a design background, many more come from a variety of backgrounds including copywriting and marketing with no design experience.

Will I learn how to deliver strategy to my clients?

Yes. The entire process is designed to walk you through the brand strategy development steps one element at a time, so you develop a complete brand strategy document. 

In the final week, you submit your final Brand Strategy Document for assessment. 

Do you offer refunds?

The bootcamp follows the Brand Master Secrets framework and although we offer a money back guarantee for purchases of BM Secrets (Because we’re confident in the product), we don’t offer any refunds for the Bootcamp.

This is because the Bootcamp is strictly limited, and your enrolment means others will miss out.

Will I be able to attract strategy clients after completing this program?

Yes. This process is an opportunity for you to acquire the experience of developing a complete end-to-end strategy, which you can use as a case study (along with a testimonial from the brand leader), as evidence and social proof to promote your strategy services.

Will this bootcamp teach me how to get strategy clients and run my agency?

Although some of our discussion and group session may cover these topics, the primary focus is to complete the entire brand strategy development process, so you come out the other side with the experience and confidence you need to sell brand strategy services.

Ready to Elevate Your Brand Strategy Skills and Confidence?

Join a tribe of brand builders on a similar journey and master the strategy development process in just 12 weeks.

(This Replay Offer Is Limited)