Up to 65% 0ff Replay

(Replay offer by popular demand)

Transform Your Brand Strategy Skills With Group Coaching 

(In Just 12 Weeks)

This immersive 12-week Brand Strategy Coaching Program offers the confidence and experience you need as you build your brand with Stephen Houraghan and a cohort of peers. 

Wow... My brand strategy knowledge has absolutely sky-rocketed. I have had so much value and confidence from the bootcamp, but in particular the live sessions have completely up-levelled it for me. Thank you so much!

Fay H.

Brand Strategist 

This has exceeded my expectations on both value and clarity. Of all the different things I have done to transition myself into this field, you have given me more clarity and direction than all of it by far.

Scott K.

Brand Strategist 

Trying to unravel the brand strategy process without anyone to guide you? 

Fed up of lacking clarity and confidence and feeling like a brand strategy fraud?

Time to get the experience and confidence you need to take your game to the next level. 

Tired Of Trying To Unravel Brand Strategy Alone?

You've consumed content, taken courses, and tried to add "brand strategy" to your skills.

But the puzzle remains unclear, unsolved, and overwhelming.

It's time to lift the fog.

Fed Up Of Feeling Like A
Strategy Fraud?

Positioning yourself as a “Brand Strategist” feels daunting without real-world, big brand experience. 

How well you're able to help clients to define their brand is not dependant on a star-studded portfolio.

This Bootcamp will show you how valuable you really are to the market. 

Time To Get The Experience And Confidence You Need

What Is The Brand Master Bootcamp?

This 12-week immersive program guides you through the brand strategy process, one week at a time.

The Bootcamp environment is developed to support you through the process, step-by-step, to build a brand strategy your clients will pay a premium for.

Hands-On Guidance, Feedback And Support

Gaining brand strategy skills in a supportive environment is crucial and overcoming challenges fosters essential confidence.

This Bootcamp offers the tools, hands-on experience, and mentorship to empower you as a strategist.

Deliver A Brand Service
Worth Premium Fees

Theory and steps are worthless unless you put them into action and bank the experience.

Hundreds of our students are charging tens of thousands for the end product you’ll develop throughout this Bootcamp.

Stop Guessing. Use A Tried And Tested Method

Leverage The Brand Master Secrets Framework Trusted By Thousands Of Pro Strategists

Follow the entire Brand Master Secrets Framework step-by-step, with video lessons, examples, case studies, community support, and coaching to ensure you follow the processes from beginning to end.

“When I was ready to invest in serious training, I knew Stephen was the guy. All I can say is WOW! It’s so much better than I even expected. Everything is light years more than I’ve learned after being in the industry for 10+ years. Best investment ever!”

Kelly Mozatta – Founder of KAM Design Studio

“I’m so grateful for BMS. You’re severely undercharging for this amazing course. Truly everything a brand strategist needs. I tripled my prices and hit the highest month and my clients quadrupled their revenue too, all thanks to BMS!!!”

XINDI – CEO Founder of By Xindi


Weekly Bootcamp Format

Weekly Learning

Every week, on-demand lessons for the upcoming module are released including videos, tools, case studies and more.

& Execution

Apply your learning as you follow along with process videos, playbook steps, and assignment details to execute.

Accountability & Community

Catch up with your accountability partner and lean in to the online community to keep you on track.

Group Coaching Sessions

Assemble for your weekly coaching sessions to get guidance and feedback on your progress, share challenges and learn new techniques.

This comprehensive 12-week Bootcamp will guide you through the entire process of building a successful brand strategy from start to finish amongst a group of your peers who are all on the same journey.

Bootcamp Journey

WK 01

Brand Strategy

Discover the psychology and structure behind brand strategy to show up as the best strategist and consultant you can be.

WK 02

The Brand

Develop the internal brand compass that shapes what you believe, where you’re going and what your brand is committed to.

WK 03

Audience &
Competitor Research

Uncover your target market, bring them to life and analyse your competitors who are already serving them.

WK 04


Find gaps and opportunities left by your competitors and develop a difference that will act as your competitive edge.

WK 05

Pyschology And Neuroscience

Discover the science behind brand strategy and learn how to leverage psychology to build brands and persuade clients

WK 06

Brand Archetypes
And Personality

Develop a tangible personality using archetypes and bring it to life so your brand feels like a tangible human entity.

WK 07

Brand Messaging

Craft a brand messaging framework of key messages that will act as a coms guide and shape your brand image.

WK 08

Brand Storytelling Framework

Develop a storytelling framework of micro stories with a structure used by best-selling authors and Oscar winning film makers

WK 09

Brand Naming,
Tagline And Hooks

Craft a strategic brand name and tagline to encapsulate your brand position and engaging hooks to draw your audience in.

WK 10

Visual Identity

Bring your brand to life visually, using your strategy as the basis for creative direction and visual identity design.

WK 11

Brand Guidelines Development

Distil and document your brand strategy to develop a Brand Master Guide as a rule book and directive for all brand communication.

WK 12

Brand Strategy

Deliver your final Brand Master Guide by submitting for evaluation with guidance and feedback from your coach.






24 (12 x 2) Weekly Live Session Recordings

Bootcamp Assignments

Strategy professional


Everything In Essentials

+ Weekly Curriculum Lessons (120+ Lessons)

+ Brand Master Playbook

+ Brand Master Toolbox



Everything in Professional

+ Strategy Contract Pack

+ Sell Strategy Master Class

+ 30 Min Coaching Session (w/ Stephen H.)



24 (12 x 2) Weekly Live Session Recordings

Bootcamp Assignments

Strategy professional


Everything In Essentials

+ Weekly Curriculum Lessons (120+ Lessons)

+ Brand Master Playbook

+ Brand Master Toolbox



Everything in Professional

+ Strategy Contract Pack

+ Sell Strategy Master Class

+ 30 Min Coaching Session (w/ Stephen H.)

FREE: Live Session Sample


Which package should I buy?

It's recommended to only buy the Essentials if you're already enrolled in Brand Master Secrets as we refer to the BMS framework and content throughout the program.

Professional and Elite Packages include the Brand Master Secrets Framework Curriculum, restructured and updated specifically for the Bootcamp.

Why are there 24 live sessions in 12 weeks?

Every week there's a live early session and a live late session with different participants. Each session is available giving you insights from different personalities, challenges and brands.

Does the replay version allow me to ask questions?

Yes. Though you can't ask live questions due to the recorded nature of the replay, you do have access to full email support to have your questions answered and the most common questions are addressed at every session.

Does the replay follow the 12-Week Program?

Yes, when you purchase the replay, you'll receive access to the lessons and sessions on a week by week basis, allowing you time to complete your assignments from week to week.

Will I get an accountability partner with the replay?

No, due to the recorded nature of the replay, students begin the 12-week program at different times. However, you do have access to the student community and support to have your questions answered.

Do I get feedback with the replay?

The Strategy Elite version offers a one-on-one coaching session with Stephen where you'll receive personalised coaching, feedback and support.

How involved is Stephen?

I’m all in. I have personally written and created all of the lessons, videos and assignments. I’ll chair each weekly group coaching session and I’ll be heavily engaged in the community group discussions, answering personal challenges and offering guidance.

Do I need brand strategy experience to enrol in the bootcamp?

Knowledge of brand strategy is advantageous by not a prerequisite. 

The lessons will provide you with the fundamental knowledge, knowhow and process steps and ultimately the experience to develop a brand strategy from scratch

I have some brand strategy experience. Is this still for me? 

The BM Bootcamp is for anyone who wants to learn or upgrade their knowledge, systems, processes and steps to develop an effective brand strategy.  

If you feel you need to fill in gaps, expand your process steps, gain more experience and confidence developing brand strategies then this bootcamp is for you.

Does this program use a specific strategy framework?

Yes. It follows the Brand Master Academy proprietary framework found in Brand Master Secrets.

What type of clients will benefit from my brand strategy service?

In short… All of them.

Any client who has goals to make a success of their business, are prepared to invest to achieve their goals but are unsure or unclear on how to go about building their brand, likely needs a brand strategist to help them. The business revenue and/or budget is important, but equally important is their desire to do things well.

How much time do I need to invest each week?

4-5 hours per week at a minimum.

Each module contains video lessons which run between 1-3 hours per module.

Assignments can take anywhere from 1-4 hours

Accountability calls may go from 20mins -1hour

Group Coaching Session can go for 1.5 – 2 Hours.

Some weeks are more labour intensive than others and two of the 12 weeks have no assignments due.

*This is a rough guide. How many hours you invest in your brand is entirely up to you.

What if I’m not a designer, is this program still for me?

Yes. Although many of our students come from a design background, many more come from a variety of backgrounds including copywriting and marketing with no design experience.

Will I learn how to deliver strategy to my clients?

Yes. The entire process is designed to walk you through the brand strategy development steps one element at a time, so you develop a complete brand strategy document. 

In the final week, you submit your final Brand Strategy Document for assessment. 

Do you offer refunds?

The bootcamp follows the Brand Master Secrets framework and although we offer a money back guarantee for purchases of BM Secrets (Because we’re confident in the product), we don’t offer any refunds for the Bootcamp.

This is because the Bootcamp is strictly limited, and your enrolment means others will miss out.

Will I be able to attract strategy clients after completing this program?

Yes. This process is an opportunity for you to acquire the experience of developing a complete end-to-end strategy, which you can use as a case study (along with a testimonial from the brand leader), as evidence and social proof to promote your strategy services.

Will this bootcamp teach me how to get strategy clients and run my agency?

Many of our discussions go into granular detail on these topics. That said, the Bootcamp is not focused on this. The primary focus is to complete the entire brand strategy development process, so you come out the other side with the experience and confidence you need to sell brand strategy services.

If This Sounds Familiar…

  • You love branding but struggle to earn a good living from your freelance work
  • You’re tired of competing for clients with tiny budgets & high expectations
  • You want to set yourself apart as a specialist, choose who you work with and charge higher rates

Then You’ll Want To Know This…

  • How to easily build effective strategic brands your clients will pay a premium for, without having a brand strategy degree.
  • How to grow your strategic branding expert profile while generating hot traffic and leads who are looking for your help.
  • How to get clients to pay you for the brief and convert themselves into your premium fee services without any selling.


The Bootcamp Follows our hugely successful Brand Master Secrets Curriculum and Framework week-by-week with Lessons modules, playbook, tools and assignments included.

brand master academy review

“Purchasing Brand Master Secrets been one of the best decisions I’ve made in my business. Within 12 months I went from a freelancer charging $500 for brand strategy to a 6-figure agency charging up to $10,000 with confidence, all thanks to this program and framework.”

Amy Kuo – Co-Founder & Creative Director at Author Brand Studio

“When I was ready to invest in serious training, I knew Stephen was the guy. All I can say is WOW! It’s so much better than I even expected. Everything is light years more than I’ve learned after being in the industry for 10+ years. Best investment ever!”

Kelly Mozatta – Founder of KAM Design Studio

So What’s Included?

[+] The Brand MasterClass

The Brand MasterClass is The most comprehensive and value-packed Brand Strategy program on the market. Period!

It’s JAMMED full of with everything you NEED (and would want) to know about Brand Strategy Techniques, Processes and Systems.

From critical theory to Advanced BluePrints, the MasterClass is all you need to become a respected Brand Strategy Expert.

12 modules with 140+ video lessons: Including advanced scientific and psychological techniques to elevate your authority and expert status.

  • How To Reposition To A Brand Master
  • How To Use Strategy As Your Edge
  • How To Lay The Brand Foundations With Substance
  • How To Strategise A Unique Position Like A Master
  • How To Influence With Psychology And Neuroscience
  • How To Develop A Human Personality With Science
  • How To Craft A Compelling Message With Emotion
  • How To Develop Storytelling For Modern Marketing
  • How To Hook Your Audience From The First Touch
  • How To Craft An Unforgettable Identity From Strategy
  • How To Build A Brand Presence That Engages

“This has been the most practical and high-quality, well put together course I’ve ever done (and I’ve done quite a few). Incredible value. Over the moon that I invested my time and money into this with Stephen Houraghan. Thanks again.”

Kaleb Bollen – Strategist and Partner at Periscope Media

“We are a UK based experiential brand team with well known international clients. BMS is Amazing, just amazing, and actionable. When I realised you were actually going to share all these tools with us too. That was my first…wow, I think I love this guy moment. Anyway the primary reason for my message is to say thank you!”

Paula Murray – Founder at Super Tonic

[+] The Brand Master Playbook

The Brand Master Playbook is a foolproof Step-By-Step guide
that walks you through every single brand-building step one-by-one.

  • Build Each Brand Element Step-By-Step
  • Visual Video Series Illustrates Book Concepts
  • Reference Guide For Use With Brand Master Tools
  • Strategic And Creative Process Steps
  • How And When To Engage With Your Clients

[+] The Brand Master Toolbox

To build strategic brands you need systems. To execute systems you need tools and templates. This is the biggest arsenal of strategic brand-building tools you’ll find ANYWHERE.

  • 50+ Page Brand Master Guide To Send To Your Clients
  • 50+ Page Brand Intensive On-Screen Presentation
  • 12 Brand Research + Development Workbooks
  • 14 Cheatsheets For Super Quick Technique Reference
  • Agency Folder Structure Setup
  • Discovery Session + Brand Intensive Scripts
  • All These Tools Referenced Throughout The Playbook

“I’m so impressed. I bought another brand strategy course for 5.5x the price of BMS and it wasn’t half as good, there’s no fluff. I already had a lot of knowledge and experience but BMS gave me a real framework. I am delighted I got this course and would 100% recommend it!”

Chris Wirdemann – Founder at C9W

“I have done all the brand strategy courses I could find online and I can assure you, yours is THE BEST on the market but also the most PROFOUND, DEEP, STRUCTURED. You just handed me EVERYTHING I need to sell and deliver brand strategy with this system and these templates. I wish I joined earlier. You should be charging way more. “

Ioana – Founder at Ioana Design Studio

Ready to Elevate Your Brand Strategy Skills and Confidence?

Join a tribe of brand builders on a similar journey and master the strategy development process in just 12 weeks.

(This Replay Offer Is Limited)