Top 18 Brand Strategy Books For Ambitious Branding Pros In 2021

There is no shortage of content in the world, especially when it comes to branding.

As much as I love a good course, program or well-researched article, it’s hard to beat a good brand strategy book.

From positioning to storytelling, from purpose to processes, this collection of books was the foundation for my growth as a brand strategist.

Here are my favourite brand strategy books for 2021 and beyond.

There is no shortage of content in the world, especially when it comes to branding.

As much as I love a good course, program or well-researched article, it’s hard to beat a good brand strategy book.

From positioning to storytelling, from purpose to processes, this collection of books was the foundation for my growth as a brand strategist.

Here are my favourite brand strategy books for 2021 and beyond.

18 Best Brand Strategy Books in 2021
(For Ambitious Strategists)

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The Brand Gap – Marty Neumeier

I start with this ground shifting book by the godfather of branding Mr Marty Neumeier for two reasons.

First, this was the book that set me on a journey of brand strategy discovery that doesn’t look like coming to an end anytime soon.

Second, this book is such a great primer for strategy that closes the distance between business strategy and design.

More of a manifesto than a comprehensive book that you could get through in hours rather than days, The Brand Gap brings words to the idea that a brand is an entity that is bigger than the sum of its parts.

Although this book doesn’t get down to any nitty gritty details or techniques, the 50,000 foot view is a great starting point to understand the high level concept of modern branding.

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Branding In Five And A Half Steps – Michael Johnson

If you’re wading into brand strategy waters for the first time, Branding In Five And A Half Steps by Michael Johnson is a perfect place to dip your toe in the water (especially if you’re a brand designer).

He separates branding into investigation; strategy and narrative, before bridging the gap to design, implementation then engage and revive.

This book is highly visual with hundreds of images and graphics to illustrate his points and provides you with a basic framework to develop strategic brands from scratch.

If you’re looking for a practical and applicable entry-level to strategy, you can’t go wrong with this easy to digest, yet comprehensive book.