This book isn’t about brand strategy but any strategy. It focuses on application from a business point of view, which is directly translatable to brand strategy.
I’ll be honest, this wasn’t the easiest read in the world and it took me a few stabs to get through it, just because of the way it’s written.
Having said that, it’s a really insightful book that will give you a solid understanding of the value of strategy and how to use it effectively.
Rumelt tackles the growing problem of goal strategies that are all about loosely defined aspirational statements that drive no action.
My key takeaway from this book was “The Kernal Of Strategy” broken up into three distinct phases, which are
Diagnosis: to define the challenge
Guiding Policy: for the overall approach
Coherent Actions: How policy is carried out
Although it’s not the most riveting read, there’s great value in getting through it.