10 Best Brand Strategy Examples (PDF Framework Template)

In this article, you’ll discover 10 brand strategy examples from some of the best brands in the world.

We’ll then uncover how to develop a brand strategy for your brand or your client’s.

First, we’ll break down the brand strategy elements these successful brands leverage, how they use them and why they work.

Then you’ll see examples of brand strategies for each of these important strategic elements.

By the end of this article you’ll understand the most important aspects of brand strategy and how the top brands in the world use them.

In this article, you’ll discover 10 brand strategy examples from some of the best brands in the world.

We’ll then uncover how to develop a brand strategy for your brand or your client’s.

First, we’ll break down the brand strategy elements these successful brands leverage, how they use them and why they work.

Then you’ll see examples of brand strategies for each of these important strategic elements.

By the end of this article you’ll understand the most important aspects of brand strategy and how the top brands in the world use them.

Brand Strategy Like A Boss (10 Best Brand Strategy Examples)

One-click subscribe for video updates

What Is Brand Strategy?

There are plenty of definitions of brand strategy out there.

I recently spoke with well-renowned branding author and strategist Marty Neumeier on The Brand Master Podcast.

I asked him what his definition of brand strategy is was and here’s what he had to say.

Brand Strategy is a long-term plan to out-manoeuvre competitors through radical differentiation.

To get into the weeds of brand strategy a little more, here’s my brand strategy definition:

Brand Strategy is the definition of a brand’s approach to who they target, how they differentiate and how they influence perceptions and decisions

When all is said and done, branding is about shaping the perception of a given business in the market as a more appealing option than its competitors.

Brand Strategy vs Marketing Tactics

Brand strategy is often confused with individual marketing tactics of a brand such as social media marketing, advertising or content marketing.

For these tactics to be effective, they must be executed as part of a larger strategy.

Mark Ritson, one of the world’s most renowned marketing professors wrote:

Tactics without strategy is dumbing down our discipline. If marketers want to be taken seriously, they must end their preoccupation with tactics and tools and focus on their strategy, devised by thoroughly researching, segmenting and targeting their audience.

PRO Brand Strategy BluePrint

Build Brands Like A Pro Brand Strategist

  • The exact step-by-step process 7-Figure agencies use to bag big clients through brand strategy

  • How to build brands that command premium fees and stop competing for cheap clients

  • How to avoid the expensive amateur mistakes that 95% of brand builders make to fast-track profit growth

YES! I Want The BluePrint

Get The FREE Framework Template PDF Now!

Create Strategic Brands Like A PRO
DOWNLOAD
100% PRIVACY. SPAM FREE
close-link

10 Key Elements Of Brand Strategy

Although no two brands are the same, there are a series of key