10 Powerful Advantages Of Brand Positioning [The Video Breakdown]
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Positioning Advantage #1: Laser focus on a specific target market
When you position your brand you first need to understand the market landscape which includes your competitors and, of course, your audience.
When determining the position you want to take, you need to gain a deep understanding of your target audience so you’re crystal clear about what they want, what they don’t want, what they desire and what they fear.
This process forms an understanding of your audience you can then use throughout the development of your entire brand.
The more you know about your audience, the better placed you are to serve them.
Positioning Advantage #2: Differentiation From The Competition