Building a brand is a game of strategy.
An effective strategy attempts leverage every advantage offered.
The advantages of brand positioning endless and the more effective the positioning the greater the advantages.
Positioning is a fundamental aspect of brand strategy from which all else is developed and an effective one can be the difference between a good brand and an iconic one.
Are you building a brand for yourself or a client?
What are favorite examples or what are your biggest challenges around brand positioning?
Let me know in the comments Right Now!